What could downtime cost you?
Estimate revenue exposure from allowed downtime under a given SLA target.
Reduce your downtime exposure. Monitoring tools can alert you the moment something goes down, cutting time-to-recovery.
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How this is calculated
Revenue exposure = (allowed downtime minutes ÷ total minutes in a 30-day month) × monthly revenue. This is a simple proportional estimate and does not represent actual business loss during an incident — real impact depends on when the outage happens, customer churn, SLA penalty clauses, and recovery time.
Frequently asked questions
Is this estimate accurate for a real incident?
No — it's a simple proportional model (downtime minutes divided by total minutes times revenue). Real incident cost depends heavily on when it happens, customer churn, SLA penalty clauses, and recovery time.
Should I use gross revenue or profit for this calculation?
Either works depending on what you're trying to estimate — gross revenue shows top-line exposure, while profit gives a rougher sense of actual financial impact.